MORE POWER TO YOU
THE POWERMATTE COLLECTION
Infinite color saturation. Insatiable matte innovations.
Let your lips lead the way with our empowering formulas.
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FULL-POWERED BENEFITS
STAYING POWER
10-hour wear with a smooth,
matte finish.
POTENT PAYOFF
One swipe, instant color
that doesn't hold back.
WEIGHTLESSLY
WEARABLE
All-day comfort. All-out confidence
UNSTOPPABLE COLOR
Transfer-resistant, cream-to-matte texture.
THE MATTE MADE
FOR YOU
POWERMATTE
LIPSTICK
FINISH: Matte
COVERAGE: Full
BENEFIT: Bold color that lasts for 10 hours
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VELVET MATTE
LIP PENCIL
FINISH: Velvety
COVERAGE: Medium-to-full
BENEFIT: Versatile, jumbo-sized
pencil format
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AIR MATTE
LIP COLOR
FINISH: Soft matte
COVERAGE: Buidable
BENEFIT: Soft-focus finish
with a creamy feel
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POWERMATTE
LIP PIGMENT
FINISH: Matte
COVERAGE: Full
BENEFIT: Highly pigmented,
lightweight liquid
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LIPSTICK
FINISH: Sheer,
satin, and matte
COVERAGE: Buildable
BENEFIT: Enhanced color
and conditioned lips
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CHOOSE YOUR POWER MOVE
TOO HOT
TO HOLD
Untamed. Unapologetic.
Uncensored in an
expressive maple red.
Mogador
A warm brick red that
radiates with vibrant energy.
DRAGON
GIRL
The vivid siren red that
never holds back.
Killer
Queen
Mischief meets majesty in
this royal rose brown.
No angel
A soft brown pink
that answers to no one.
American
Woman
Freedom and femininity
embodied in a tempting dusty rose.
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